Join us for one or two days of inspirational, practical and theoretically-informed placemaking.

Institute of Place Management, Manchester Metropolitan University, 5th - 6th September 2017

Led by leading thinkers and doers our masterclasses are a unique opportunity for you to develop your placemaking practice, policy or research in a supportive but challenging learning environment.

Day 1, Tuesday 5th September - A framework for place development: From regeneration to ordinary placemaking

Suitable for placemakers, policy makers or scholars wanting to embed practice, policy or research into an established knowledge base. The day will be structured around a placemaking framework, enabling delegates to understand theories of placemaking and development and compare and contrast different approaches and ideologies.  In addition to the standard regeneration rhetoric you will gain an appreciation of placemaking as an ordinary, collaborative and everyday practice.

Led by Dr Steve Millington and Professor Ares Kalandides of the Institute of Place Management at Manchester Metropolitan University.

Indicative programme for day one: 

9.30am-10am - Registration and welcome (refreshments)
10am-12pm - Dr Steve Millington - The street and the neighbourhood

The session will examine the creation of liveable and attractive places, focusing on the scale of the street.  First, participant will jointly explore the qualities and attributes of good street design, before examining the position of streets within historical and contemporary planning.  Finally the session will challenge participants to consider the limits to instrumental place-making interventions to street design.

12pm-12.45pm - Lunch (provided)
12.45pm-2.45pm - Dr Jess Edwards - Placemaking through place writing.

An interactive session led by Dr Jess Edwards, Head of English at Manchester Metropolitan University. This session is designed to introduce delegates to literary and creative geographies, sense of place, and their realtionships with placemaking. Delegates will learn more creative techniques for thinking and writing about place.

2.45pm-3pm - Refreshments
3pm-5pm - Professor Ares Kalandides - Place marketing and branding

The session offers a critical approach to the concepts, methods and examples of Place Marketing & Branding. It is widely accepted that mental images make place as much as urban design or human practices. Place Branding is the strategic approach to influence such images, creating new ones or sustaining already existing ones over time. The session is structured around examples which offer the empirical background for the conceptual part. 

Day 2, Wednesday 6th September - Placemaking in practice

Suitable for placemakers or policy makers wanting to get practical tips and insights they can use straightaway. The day will cover:

Indicative programme for day two: 

9.30-10am - Registration/refreshments
10am-12pm - Ethan Kent - The state of the global placemaking movement - Placemaking tools and techniques.

Led by Ethan Kent of the Project for Public Spaces.

12pm-12.30pm - Lunch (provided)
12.30pm-2.30pm - Jeremy Rucker - Placemaking...with a bang!

Led by Jeremy Rucker, CityDressing.

2.30pm-4.30pm - Placemaking and peacemaking - a walking tour of Manchester

Led by Steve Roman, Manchester Victorian Society

4.30pm-5pm - Return to Manchester Met. Refreshments
5pm - 5.30pm - Debrief 
Both days are fully CPD accredited.
 

If you are interested in attending one of more of the days please visit 

http://buyonline.mmu.ac.uk/conferences-and-events/faculty-of-business-and-law/short-courses/ipm-placemaking-masterclass-5th6th-sept-2017 

 

Cost

Day 1 : £245

Day 2 : £245

Both days : £395