Introduction
The Course
Designed to support those who are new to place management, the Introductory Diploma in Place Management is designed to help people understand the practicalities of making places better. Developed in partnership with the Manchester Metropolitan University and the Association of Town Centre Management, the Institute of Place Management Diploma covers a multitude of important elements every place manager should know:
• Use of the core principles of marketing to develop a ‘stakeholder’ focus;
• Trends affecting places, communities and partnerships;
• Development of managerial style;
• Management of information and communication of objectives;
• Planning and managing resources and people;
• Effective co-operative working; and
• Health, safety and quality in relation to place.
Our Philosophy
There is enormous variation in what place managers actually do. We recognise the variety of subject disciplines that place management draws from, such as social entrepreneurship; management; marketing; economic development; retailing’ education; crime and security; planning & design; and tourism & leisure to name a few.
Courses at the Institute of Place Management are unique in offering a true reflection of the diversity of place management. It is our philosophy that this diversity, merged with experiences, opinions and beliefs of our participants, is the core strength of all the programmes we co-ordinate.
The IPM can also gain assessment, through an individual assignments, externally by the Chartered Management Institute, thus leading to the award of both their Introductory Diploma in Management as well as the Introductory Diploma in Place Management.
Suitable Participants
We view place managers as those who are committed to making places the best they can possibly be. Place managers include people involved in town centre management, city centre management, location management, neighbourhood renewal schemes, regeneration or even urban design.
The Introductory Diploma is suited to those interested in, or already in a career in place management that do not already have a place management first degree or masters degree. The qualification is designed to provide participants with the opportunity to progress both professionally and academically to courses such as the MSc in Place Management or other higher degree programmes.
Matthew Powell, IPM Introductory Diploma Graduate 2010 comments;
“The IPM introductory Diploma in Place Management made me think in greater detail than ever before about how I do my job. I am certain that I have learnt many new skills that I will be able to bring back to my local centre and apply in real life. Being able to go through the course with 10 colleagues from Birmingham meant that the course was really tailored to our needs and we were able to all share experiences and learn from each other to the benefit of many local centres across Birmingham."
Course Fee
The Introductory Diploma in Place Management fee is £1000.
Contact Details
To discuss your suitability for the course, make an application to join the next cohort or, for any further queries please contact Professor Cathy Parker cathy@placemanagement.org
To apply to join as an individual Member or Approved Partner, click here




