Institute of Place Management

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IPM International Certificate

Place Management Masterclass and International Certificate

13th February 2013, Manchester Metropolitan University Business School, Manchester, England

Masterclass : Principles of Place Management (leading to the International Certificate in Place Management)

A one-day Masterclass which explores place management, marketing and branding from an inter-disciplinary perspective. Delegates will examine the global drivers of change in relation to the governance of place and learn the principles of place management, marketing and branding. The Masterclass will also provide delegates with a range of theoretical frameworks in order to be able to critically reflect upon the conference content and get more from the conference presentations and workshops. Delegates that wish to be awarded the Institute of Place Management’s International Certificate in Place Management can choose to submit an assignment, applying the learning from the Masterclass to a place of their choice. The International Certificate in Place Management is an access route to Manchester Metropolitan University’s MSc in Place Management.

Those attending this event will also wish to register for the International Place Management and Branding Conference which opens on the evening of 13th February and runs over the next two days.