Call for Papers, Cases and Doctoral Posters for the Second Annual Conference of the International Place Branding Association (IPBA)


Swansea (Wales, UK), 5‐7 December 2017

Venue: Swansea Marriott Hotel

Doctoral Colloquium: Tuesday 5 December

Full Conference: Wednesday‐Thursday 6‐7 December


The International Place Branding Association invites research papers, doctoral colloquium posters and practitioner case‐studies for its Second Conference, which will take place in Swansea, Wales (Swansea Marriott Hotel and Swansea University Bay Campus) between Tuesday 5thand Thursday 7thDecember 2017. The conference builds on the collective success of IPBA’s inaugural conference that took place in London in December 2016 (Middlesex University) and the earlier International Colloquia on Place Brand Management (London and Aosta), the International Conference on Destination Branding and Marketing series (DBM Macau and Cardiff), the City Branding Symposia (Stockholm and Beijing), the Corfu Symposia on Managing & Marketing Places, and the Poznan Best Place Summit.




The conference aims to bring together scholars, practitioners and students of place branding and related fields. It is the main vehicle to advance the aims of the International Place Branding Association, which include providing a forum for the exchange of ideas around the theory and practice of place branding, linking the members of the international place branding community in a

beneficial manner, bringing scholars and practitioners closer together and advancing the professionalization of the field. The conference will gather place branding experts from academia, practice and policy making for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism, economic development, events organisation, heritage management, spatial design, public diplomacy and human geography. Special opportunities for networking will be offered.


We invite scholars and practitioners to submit abstracts and cases for inclusion in the conference programme and doctoral candidates to submit posters to the doctoral colloquium. The conference intends to be inclusive of good quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:

  • Advance the theoretical understanding of the field incorporating cross‐disciplinary knowledge.
  • Use multiple, comparative case studies that reflect on cross‐case conclusions.
  • Advance the clarification of major concepts (e.g. place marketing vs place branding vs place promotion).
  • Explore and analyse the differences between major application fields (e.g. tourism vs. resident attachment vs. investment attraction) and/or major place scales (cities vs. regions vs. nations)
  • Critically examine the use and potential of digital technologies & social media in place branding.
  • Elaborate on the role of identity, history and heritage in the branding of places.
  • Examine the role of creativity and innovation in place branding strategies.
  • Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it.
  • Detail a potential future research agenda for place branding


The following keynote speakers are confirmed:

Geerte Udo, Director of Marketing, Amsterdam Marketing

Manolis Psarros, Managing Director at TOPOSOPHY

Don Dioko, Professor and Director, International Tourism Research Centre of Macau at Institute for Tourism Studies, Macau

This is not an IPM event but it is being listed here as we think it will be of interest to members. All inquiries should be addressed to the organisers.