Maria Lichrou, Lisa O’Malley, Maurice Patterson

While the phenomenon of mass tourism may have improved the fortunes of many Mediterranean destinations since the 1980s, Maria Lichrou, Lisa O’Malley and Maurice Patterson recognise that the term “mass tourism” is now not only used in a derogatory way, but the practice is also seen to be at odds with the notion of responsible tourism. Their paper examines tourism development as experienced by the people living and working in a tourism destination, thus drawing heavily on a narrative perspective that gives emphasis to local voices.

Lúcia Pato , Elisabeth Kastenholz

The characteristic of seasonality also lead to situations where many tourism service providers across the Mediterranean do not undertake their roles on a full-time basis, because they are often forced to undertake other activities to contribute to their annual household income. Lúcia Pato and Elisabeth Kastenholz consider these issues with regards to tourist lodging providers in two interior rural regions of Portugal (Dão-Lafões and Douro). Their research findings evidence that this tends to lead majority of the lodging providers in these regions lacking in a professional or entrepreneurial approach to this aspect of their livelihoods.

Timothy Hyungsoo Jung and M. Claudia tom Dieck

Taking the case of the Geevor Tin Mine Museum, Timothy Jung and M. Claudia tom Dieck discuss the way technological developments can provide various ways to enhance the visitor experience, pre-site, on-site and post-visit at cultural heritage places, and thus, bringing to this special issue a consideration of the virtual digital world’s impact on physical places in a tourism context. The article focuses on the contribution of particular technological developments to sustainable tourism growth, through increasing virtual accessibility to cultural heritage places.

Guenther Botschen , Kurt Promberger , Josef Bernhart

Guenther Botschen, Josef Bernhart and Kurt Promberger’s “brand-driven identity development of places” (BIDP) approach provides a structured three-phase model that can serve as a practical guide for the development of places. BIDP is a circular, three-phase model starting with the definition of the intended place brand identity, which in phase two becomes translated into concrete touch point experiences along the main constituents of the place, finally materialising into the new place format. This article exemplifies the way this model works in practice through the presentation of a worked case study.

Alexandros Christou

Alexandros Christou has established Green Corfu, an alternative holiday tourism portal and tour operator in the resort of Arillas. His article presents examples of a range of much less formally implemented placemaking initiatives occurring in the resort that have been enabled by a range of local organisations reacting in a bottom-up way to improve the tourism infrastructure and services, and which have been provided in a direct response to two key issues: the economic crisis that has had a particularly hard effect on Greece; and the demise of mass “sea and sun” tourism to Corfu.

Nicola Jayne Williams-Burnett , Julia Fallon

Kavos is a popular tourist destination in Corfu. The place has received notoriety and a great deal of negative publicity in recent years due to the portrayal on British television, particularly in “reality”-style programmes, of irresponsible tourism behaviours of young British holidaymakers who favour the resort. Nicola Williams-Burnett and Julia Fallon have taken an approach that, therefore, includes insights into both the physical and social aspects of placemaking. Their paper compares and contrasts the place’s telepresence image with the way Kavos is perceived by members of the local community.