The 2016 intake of students to the MSc Place Management and Leadership, being run by Manchester Metropolitan University and the Institute of Place Management, started their course last week with three one day sessions.
After registering for the course, students looked at Principles of Place Branding led by course leader Professor Gary Warnaby and IPM Director Dr Ares Kalandides, Principles of Place Management led by Professor Cathy Parker and Visiting Professor Simon Quin, and Principles of Place Marketing led by Professor Dominic Medway and Professor Gary Warnaby. Combining theory from both business and geography with real-word practice, the sessions explored the subjects from an interdisciplinary and multi-stakeholder perspective. The development of place management as a practice and profession was also examined, as were the major forces affecting places and their management — political, economic, social, technological, legal and environmental.
The students are practitioners and consultants from around the World, working in several areas of place management and with various years of experience. They include those working in economic development, strategic area development, town centre management, BID management, responsible tourism, and place marketing. Feedback from the initial sessions has been extremely positive.
The students now have to undertake research for and write assignments on the topics covered, but the design of the course is such that these will relate directly to areas of the job they are now doing if they so wish. In late January they will return to Manchester to look at Place Leadership, Governance and Partnership Development and then return again in May for Place Development, Theory and Practice.
Although the course has now started, we anticipate there being a 2017 intake and already several practitioners have expressed interest in this. Follow the link at the top right for more information on this programme.