London Bridge, one of central London’s most historic neighbourhoods, is to place culture at the heart of the area’s continued transformation. Team London Bridge, the Business Improvement District (BID) for the area, is working with consultant Sherry Dobbin to galvanise local stakeholders and the culture sector to build a cultural identity that emboldens and embodies the many existing attributes of London Bridge. 
Now based in London, Sherry Dobbin has over thirty years’ professional experience working across the international cultural sector, from within arts institutions; arts-civic partnerships (in the UK and US); and within one of the world’s largest BIDs, Times Square Alliance.  She founded Times Square Arts as a program situated within the Alliance and has most recently been working for the V&A developing their REVEAL Festival. She will be devising a culture strategy and programme that will place London Bridge at the forefront of the Capital’s cultural consciousness.    
On looking forward to this new project, Sherry said, “This district literally bridges London's contemporary future with its quirky, complex and textured past.  Situated on the Thames between the flagship London Bridge Station and the iconic Tower Bridge and home to Greater London Authority, this cultural strategy will invite the cultural resources of London to consider how their activation against this unique backdrop may activate the area as London's Front Stage for Londoners and visitors, alike." 
Nadia Broccardo, CEO of Team London Bridge, welcomed Sherry’s appointment, “Sherry has extensive experience and networks expanding across the globe and our community will benefit hugely from the opportunity to work with her. 
London Bridge has long boasted amazing cultural features but lacked the infrastructure to capitalise on this wealth of heritage, creativity and passion. With further large developments on the horizon and the opening of the new London Bridge station, The Bridge Theatre and Science Gallery London, establishing a strong cultural strategy is vital to the success, integrity and character of the area”. 
Tim Tompkins of the Times Square Alliance said, “In Times Square, Sherry Dobbin did a superb and sensitive job of bringing together Times Square’s hidden potential and the creative energy of New York’s cultural sector to enrich our neighborhood both substantively and economically. As a deep admirer of both her work and London’s cultural wealth, I look forward to seeing London Bridge’s cultural plan developed and implemented.”