Springboard bursary winners announced


Springboard have sponsored five delegates to attend the 4th International Place Management Conference at Manchester Metropolitan University this week. 
The theme of the conference is ‘inclusive placemaking’ and this prompted Springboard to offer the bursaries to help delegates attend - especially students or those that may not have been able to get sponsorship from their employer.
The scheme proved very popular and there was stiff competition for the bursaries.  All applicants had to explain why they would benefit from the support.
The bursay winners are:
  • Adam Marshall

  • Iris Perouliou

  • Laura Reynolds

  • Reece Simwogerere

  • Wessel Strydom



Adam Marshall

In 2007, Adam completed an undergraduate degree in International Studies. The subsequent economic crisis piqued his interest in ‘the economy’ and its social/ecological impacts; an interest he pursued by completing an MSc in Ecological Economics at Leeds University.  Adam is now studying for a PhD at Manchester Metropolitan University. Through an ethnography of environmental conflict over shale gas exploration, he seeks to bring these insights to place marketing, while also introducing a ‘place’ perspective to ecological economics.

Iris Perouliou

Iris Perouliou-Sergaki was born in Crete (Greece), graduated in Architecture (DUTh), and completed a post-graduate program in Urban-Regional Planning (NTUA). Her current occupation is as collaborator and special advisor to Municipality of Agios Nikolaos in strategic urban planning.  She has participated in a number of research projects, such as: Cultural recording of the Greek element in Turkey and Bulgaria and exploration of ways of cross-border cultural cooperation, DUTh.  Participatory planning interventions in the Roma settlement, Drosero, DUTh, and recording the problems and solutions for social housing Nea Philadelphia, Attica, NTUA. She has collaborated with architectural offices in Greece and Barcelona and, with the Directorate of Byzantine Antiquities of Lasithi Region, in monument restoration projects.

Laura Reynolds

Laura is an ESRC funded PhD Researcher at Cardiff Business School. Her research specialises in place brand governance, investigating the varying roles of stakeholders in the creation, maintenance, and management of complex city brands. Laura holds a MSc in Social Science Research Methods from Cardiff University (2014), MA in Marketing from Keele University (2012), and a LLB in Law with History from Keele University (2009). Her research interests focus on place, city branding, branding, and heritage tourism. She regularly presents her research at international conferences, including the Corfu Symposium on Managing and Marketing Places and the Inaugural Annual Conference of the International Place Branding Association.

Reece Simwogerere

Reece is an apprentice at BrixtonBid. Reece's backgroud is in youth work and he has an interest in public realm improvement. At Brixton Bid Reece supports the BID team in delivering on a range of project objectives as well as supporting the administration of the BID. 

Wessel Strydom

Wessel Strydom is a professional, registered, town planner. He holds a four-year undergraduate degree and Master’s degree in Urban and Regional Planning. He enrolled for his PhD in Urban and Regional Planning in 2016 at the North-West University (NWU) in Potchefstroom, South Africa. His PhD study is entitled: “A framework for placemaking as spatial planning instrument in South Africa” for which he obtained a research grant from the National Research Foundation (NRF) in South Africa. His study supervisors Prof. J.E. Drewes and Ms. Karen Puren are both senior lecturers at the department of Urban and Regional at the North-West University in Potchefstroom, South Africa and co-authors on the contribution Wessel will present at the conference.



 Springboard Research Ltd is a privately owned company established in 2002, delivering intelligence and insights into the performance of retail destinations, with a particular specialism in the understanding of high street performance.  Springboard uses the latest generation electronic technology to collate primary data on footfall and sales, publishing its data each week and month in collaboration with leading industry organisations such as the BRC and the ATCM.  Springboard’s data is regarded as the industry standard metric for the evaluation of retail destination performance. 

Springboard has been the leading provider of performance measurement services since its inception in 2002, and currently provides its services to around 200 towns and cities across the UK.  It supports both town centre management companies and BID’s in delivering on their strategies and business plans by providing critical evidence of the impact of interventions and change. 

A key element of Springboard’s service is the availability of UK wide footfall data, All of Springboard’s clients have access to its UK wide data and intelligence and insights, enabling town centres to understand fully the context within which change is occurring.   For more information on Springboard’s services visit www.spring-board.info

To find out more about Springboard, visit http://www.spring-board.info/