Adopting new activity-based classifications of town and city centres are key to combatting decline


1. Analysis of nine years' of UK hourly footfall counts identifies new classes of town and city centres based on their activity signature (comparison shopping, holiday, convenience/community and speciality)

2. Dynamic indicators of town and city centre performance can radically alter the way we manage and develop them 

The research behind this Policy Briefing is part of the Bringing Big Data to Small Users project (#BDSU) that is co-funded by Innovate, the UK's innovation agency. The project started in August 2016 and runs for two years. The project is using footfall data supplied by Springboard which has been analysed by researchers from Cardiff University and Manchester Metropolitan University. You can find out more about the research by clicking on the lower right box.


Download the full policy briefing using the link above (right).