Institute of Place Management 4th International Biennial Conference

Inclusive Placemaking

Special Track: Making and Marketing Places

 

8th September 2017, Manchester Metropolitan University, Manchester UK

 

Place marketing and place branding have grown into important tools for positioning and communicating about places.  But, what is the role of place marketing and branding in placemaking? How do we address some of the inherent contradictions between place marketing and branding - which is often seen as a competitive practice - and place making - which is collaborative.

Presentations will include the following:

  • Questioning the rhetoric of inclusivity in the co-creation of city brands through Bourdieu’s field-capital lens
  • How marketing can help shape a place
  • Exploring place branding in social enterprise places: The City of Salford experience
  • The unsustainability of place marketing scholarship: a critical literature review
  • The role and relationship between place branding and prosperity of the city
  • Big data opportunities for place brand measurement
  • Extraordinary everyday Barossa – Place marketing and promotion for rural communities
  • Complex re-positioning of a themed street in Budapest serving the wellbeing of locals and tourists
  • The Chipping Norton Experience

_______________________________________________

Delegates wishing to attend this special one-day track should register for the conference. Once you have registered you are welcolme to attend any of the conference sessions or tracks.  A full preliminary programme is available here.
For more information, please contact Gareth Roberts 

________________________________________________

Conference Pricing

Pricing for the conference is as follows:

  • Standard price: £385
  • IPM Member price (also applies to Landscape Institute members): £295
  • PhD student price: £250
  • Manchester Met staff price: £295
  • Single day price: £195
  • Optional conference dinner (Thursday 7th Sept): £70

 ________________________________________________

Back to the main conference site.

Main Photograph taken by User:MykReeve on 14 January, 2000. - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=54632