Place Marketing & Branding Special Interest Group

The Place Marketing & Branding Special Interest Group (SIG) aims to bring together researchers and practitioners working in the profession and/or interested in its development.


What does the Place Marketing & Branding SIG do?

The Place Marketing & Branding SIG acts as a communication plattform both inside the field and cross-sectorally with other professionals in place management and development.

The Place Marketing & Branding SIG:

- collects and disseminates information on relevant news in the profession

- informs its members about upcoming events such as conferences, workshops, training etc.

- collects recent literature on place branding (books, articles, reports, case studies etc.)

- offers professional training


How can I contribute to the Place Marketing & Branding SIG?

As a member of the Place Marketing & Branding SIG you can contribute by sharing your own news with the community. This includes:

- Recent publications – by yourself or by somebody else

- Your recent work experience

- News on upcoming events – especially if you are the organizer

In short, you can share anything you want with the community by sending an email with your news to We reserve the right not to publish information that we consider irrelevant or that serves advertizing purposes.


How can I find out more about Place Marketing & Branding?

There are several sites that regularly publish Place Branding news. Here is a selecion of some (note: we'd be happy to add more blogs and sites to this list):


Place Marketing & Branding SIG coordinators: Prof Dominic Medway & Dr. Ares Kalandides